CBS announced today that it has entered into a strategic partnership with The Electric Sheep Company as part of its plans to increase its presence on Second Life and other online virtual worlds.
Electric Sheep is a New York-based creator of virtual-world content and has worked with CBS (nyse: CBS – news – people ) to launch Second Life communities for Showtime’s The L Word and for Star Trek, which is owned by CBS Paramount. The company also created a TV ad for the CBS sitcom Two And A Half Men that ran during the Super Bowl earlier this month. Electric Sheep’s other clients include Viacom’s (nyse: VIA – news – people ) MTV Networks, Time Warner’s (nyse: TWX – news – people ) AOL and Major League Baseball.