Los Angeles Times Staff: Fake News Story 'Embarrassing and Demoralizing' - Peter Kafka

Newspapers are losing money. What to do? What to do? What to do?

Think outside the box. Revisit the dominant paradigm. Make people pay for online content. Make people pay for premium content. Make people pay more for subscriptions. Only put premium content in paper version. Cut the newsroom staff. Stop home delivery. Stop the presses and go 100% online.

Sell ad space on Page One?

The LATimes ad was clearly marked as such. It was below the fold. I =do= have some understanding about the uproar from staff, but ...

How will papers survive as papers? Would you rather the LATimes fold than sell clearly marked ad space on Page One?

Any ideas for our friends in the daily paper business?

According to the article: UPDATE: I'm told publisher Eddy Hartenstein is supposed to be addressing the staff this afternoon.

Labels: advertising, news, web2.0, writing

   posted by Sal Towse at  3:10 PM|| |